The birthday party is in crisis — and it’s not getting better anytime soon.
As children, birthday parties were simple, elegant affairs. Your parents fed you supermarket cake on beautifully branded, plastic tablecloths and prayed that you didn’t ruin the whole event by spontaneously crying or vomiting.
But millennials took those simple pleasures for granted, and now, many parties have evolved into ravenous emotional beasts: month-long, highly intricate ceremonies that eat up all your your savings and Facebook notifications. Absence is not an option. Sickness is not an excuse. The rise of the birthdayzilla has transformed birthday parties from simple one-offs to totalitarian birthday months, and everyone must comply. Read More