People stop celebrating their birthday at the age of 31, a study has revealed.

We stop making an effort to celebrate as soon as we hit our thirties after years of marking the day with parties and nights out.

Worries about getting ‘too old’ and simply ‘not being bothered’ after the 30th leave many only celebrating the milestone birthdays of 40, 50, and 60.

Almost half admitted they had let a post 30 birthday pass them by completely because they barely acknowledged it, with one in five never having a birthday party again. Read more